Our values


“I am Knauf” is a part of everything we do as a company in Knauf Insulation and in the wider Knauf Group: every action from the simple to the complex. It is the sum of all our unique personalities, yet it links us all together as one team. It represents our pride in a job well done and our dedication to success. Most importantly, “I am Knauf” is about people. It is about our culture, built on solid values:

Our values are simple and straightforward. We have captured the essence of what it means to be a part of the Knauf family in four words:

  • Menschlichkeit
  • Partnership
  • Commitment
  • Entrepreneurship

These values represent the key principles that should be apparent in every single one of our 26,500 employees in all our locations around the world.


  • Act with social responsibility
  • Play an active role in Knauf
  • Build an inclusive Knauf community
  • Treat each other with fairness and respect


  • Take on individual responsibilities and make decisions
  • Encourage new ideas
  • Establish and retain mutual trust and loyalty
  • Act as one team


  • Enjoy striving to be the best
  • Grow and develop our people
  • Go the “extra mile”
  • Encourage people to take ownership and responsibility


  • Think and act “outside the box“
  • Drive change and innovation
  • Be pragmatic and take calculated risks
  • Take initiatives and be results-oriented
'I am Knauf' is about people. It is about our culture, built on solid values
Knauf Insulation